THE MONELL PHILOSOPHY
We believe a watch is more than an accessory—it's a daily companion that should inspire confidence with every glance.
Our commitment goes beyond creating beautiful timepieces. We strive to foster a community of individuals who understand that refinement doesn't need to be understated—it can be bold, distinctive, and powerful.
Craftsmanship Meets Innovation
Each component is carefully selected, from precision movements to distinctive finishing details. This balance of traditional watchmaking respect and technological advancement creates pieces that transcend conventional design.
Confidence and Empowerment
Our watches are designed around a simple truth: the right timepiece transforms how its wearer moves through the world. That transformative quality drives every of our decisions. These aren't watches meant to blend in—they're crafted to reinforce presence.
Quality You Can Trust
MONELL was founded on the ability to distinguish between timepieces built merely to impress and those crafted to endure. This discernment informs every material choice, from premium 316L stainless steel cases to protective sapphire crystal faces.
THE ORIGIN STORY
In the quiet moments between family gatherings in 2022, a conversation sparked between Levi and his uncle Erik that would change their lives. What began as casual talk about shared passions evolved into something more profound—a vision to create timepieces that embodied their mutual appreciation for craftsmanship and design.
"I remember showing Erik my watch collection," Levi recalls. "Instead of the polite interest most people offer, his eyes lit up with genuine excitement. We spent hours discussing movements, case designs, and heritage brands."
Before MONELL existed even as a concept, Levi had already established himself in e-commerce, building digital experiences since 2019. Erik brought three decades of expertise in sales and supply chain management across diverse markets. But it was their shared obsession with watches—the weight on the wrist, the precision of movement, the confidence that comes with wearing something exceptional—that created the foundation for what would become MONELL.
"Eventually, we asked ourselves—why aren't we pursuing what genuinely excites us?"
FINDING OUR FOCUS
The path to MONELL wasn't immediate. Initially, we explored sustainable product lines, drawn to the idea of building something with positive impact. "We kept coming back to watches during our business discussions," Erik explains. "Eventually, we asked ourselves—why aren't we pursuing what genuinely excites us?"
This moment of clarity led to our mission: crafting elegant, forceful timepieces designed to boost the confidence of those who wear them. We understood firsthand how the right watch doesn't merely tell time—it makes a statement, complements your style, and can transform how you carry yourself.
OUR BACKGROUND
MONELL brings together complementary strengths that create a perfect synergy. Erik's extensive background in sales and supply chain management ensures our relationships with suppliers and craftspeople are built on mutual respect and understanding of quality. His experience navigating global markets guides our pursuit of the finest materials and components.
Levi's journey began at age 12, when he wrote his first lines of code. Today, his involvement in multiple software ventures ensures MONELL's digital presence matches the sophistication of our physical products. His understanding of the online landscape shapes how we connect with watch enthusiasts worldwide.
What unites us is a deep reverence for watchmaking tradition combined with a forward-thinking approach to design. Every MONELL timepiece reflects this balance—honoring horological heritage while embracing contemporary aesthetics.